It’s time for the Expert Secrets Book Review to follow our DotComSecrets Book Review. These two books combined hold such high value for me and many other marketers. Both books have been written by Russell Brunson, CEO, and founder of Clickfunnels.

Expert Secrets perfectly fills in the gaps from the DotComSecrets book. Because the Expert Secrets book will give you the exact map to set yourself apart from the masses.

Get the book for the cost of shipping ($7.95) while stock still lasts, by clicking here.

Hot tip: get ‘The Black Box‘ to get both DotComSecrets and Expert Secrets + more in one package.

You Have Expert Secrets That Can Change Someone’s Life

Don’t underestimate yourself or your knowledge. I guarantee that you are sitting on Expert Secrets yourself, that people would pay for. Further, your knowledge, skills, and expertise have the ability to change someone’s life.

It can be very easy to overlook yourself and your knowledge. But you can literally get paid for any type of advice.

Consider Jacob Hiller, vertical jump expert, who’s spent the last 9 years traveling. Because he spent much of his time learning to get good at vertical jumps. Along the way, he learned what worked, what didn’t and developed methods and strategies.

He decided to start documenting with video putting it on YouTube. Then he realised how many others that were trying to improve their vertical jump as well. However, that’s when he met Russell Brunson.

Russell was quick to tell him that people will pay for your advice, and Jacob took action. Following Russells advice he created and launched a $67 vertical jump e-book. Which has now sold over 100,000 copies, that’s $6,700,000 from teaching people how to jump…

So if you think your knowledge or expertise is not something people would pay for, you’re wrong. All you need is the right strategy and methods.

Once you do you can not only get paid for your advice. But you can build a mass movement of people who will pay for your advice. Don’t underestimate the value of your knowledge and the power of the contents in this book. Now it’s review time.

Expert Secrets Book Review

The knowledge within this book could be worth millions if you take action on it. Better yet, you’d have to pay Russell 5 figures to get this information from his mastermind. But you can get it for $7.95, which is a bit unreal on it’s own.

Expert Secrets is the underground playbook to “find your message, build a tribe, and change the world”…

While that above claim is a very strong one, it sums up the book perfectly. However, even if you don’t want to become an expert with a big following. You still make use of all the information in the book and bank on it big.

Following below, you’ll learn my 3 most important takeaways.

My 3 Most Important Takeaways From The Expert Secrets Book

Like the DotComSecrets Book Review, this could be endless. Which is why it’s you’ll only find the three most important takeaways here. At the end of the day, the book is only $7.95 with a money back guarantee. In addition to the guarantee Russell will refund the shipping cost, and let you keep the book.

You’ll find it interesting that I’ve bought DotComsecrets, and Expert Secrets twice. Because the sales funnels are different, and I bought ‘The Black Box’ from both as I wanted to learn what they do.

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Holding My Two Black Boxes…

Let’s get to the takeaways shall we?

Expert Secrets Takeaway 1: Creating Your Mass Movement

This takeaway covers a whole big section of the book. So getting the message across in a few hundred words will be tricky, but I’ll try.

Within the first paragraph is one of my favourite, HEAVY hitting, qoutes of the entire book.

“As you know, the world is filled with experts who are broke, people with advice and opinions and no one listening to them.”

Think of all the Master Degree and PhD holders. Workers with decades of niche/industry experience. These people have knowledge that has immense value for the right people.

Further, you probably know several of them yourself, or maybe you’re one of them?

When trying to build his own mass movement, Russel dove deep into studying cults. But also any other person who’s made history by building a mass movement. Hitler or Jesus Christ, didn’t matter, he wanted to understand the things that helped them do it.

In his research he found that there was three things in common across all the movements he looked in to.

1. They each had a charismatic leader (Attractive Character)

2. Each of the focused on a future-based cause that was bigger than themselves

3. They each offered their audience a new opportunity

expert secrets mass movement
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The Mass Movement Doodle From The Expert Secrets Book…

By reading the Expert Secrets book you’ll learn to unlock your potential. Understand and apply these principles and amazing things will happen. You’ll transform your audience into ‘true fans’. True fans buy whatever you sell and release in the future, and become brand evangelists.

True fans are like living brand ambassadors that help you spread your message. If you’d want a better understanding regarding true fans, read this article by Kevin Kelly from 2008.

Expert Secrets Takeaway 2: The Epiphany Bridge

This is a chapter from section two the book “Creating Belief”, called “The Epiphany Bridge”. If you read the book and take one thing away from it, this is that one thing you should take.

Regardless off what you do for a living this will change the way you communicate. Both in speak and in written communication. Because you’ll understand HOW you should be communicating.

russell bruson the epiphany bridge
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The Epiphany Bridge Doodle From The Expert Secrets Book…

Many professionals lose sales because they focus on the features and use ‘techno’-babble. They use their ‘expert level’ language and try to reason with logic to convince prospects.

But this is not the way to go to get prospects and audience excited about something. You need to appeal to their emotions, and get them excited first. Because excited people are more likely to buy, and confused people are more likely to walk away. Then you strengthen your case with logic after.

You know when you’ve had one of those ‘aha’ moments when you’ve learned something new or understood a cool concept? That’s  you having a epiphany. The goal of the epiphany bridge is to create that ‘aha’ moment for your prospect or audience.

In Expert Secrets, you’ll not only get the whole run-down on The Epiphany Bridge. But you get the exact scripts that you can use yourself. Besides that, you also get a list of questions to answer to build that script from your own story.

Now, using The Epiphany Bridge with the other things taught in the book is super powerful. But even on it’s own, if you’re a salesman, can be a game changer and worth the price of the book alone.

Expert Secrets Takeaway 3: The Perfect Webinar

If you’ve ever sold or considered selling high ticket offers, $297 and above, you should be using webinars. Because it’s hard to sell higher ticket items, with a simple sales page. Whether it’s a written sales letter or video sales letter or a combination it’s still hard.

But how do you create a webinar? Let alone one that people enjoy and stick around long enough to buy your offer? Well, that’s where Russells Perfect Webinar comes in.

In the Expert Secrets Book, you get a full breakdown of the scrips to use and steps to take to creat your own webinar. Further, if you follow these steps and scripts, you’ll be golden.

While you’d use the scripts and steps for webinars, they have more uses. You can use them for video sales letters, stage presentations, and email sequences.

russell brunson perfect webinar
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The Perfect Webinar Doodle From The Expert Secrets Book…

With the perfect webinar method in your hands, you’ve got the ability to sell your ‘secrets’ at a high ticket price.

While The Perfect Webinar is disclosed in full within the book, you can buy it as a separate product too. Check out the perfect webinar here, also a free plus shipping offer.

How To Get Expert Secrets For Free…

Russell is passionate about spreading his knowledge and creating his own true fans. He does so with the exact methods that are inside the Expert Secrets Book.

To be able to help as many as possible, he does give away the book for the cost of shipping. Because that means he will be able to reach a much broader audience and help more people.

If you want to grab your own free copy of the book by paying shipping, you can order it here.

Again, I strongly recommend getting ‘The Black Box’ as the value is super high. It includes both DotComSecrets and Expert Secrets. But also several other items, such as booklets, stickers, and more. See how to get ‘The Black Box’ below.

The two books are great on their own but even better in combination. But if you want more information on DotComSecrets, check out our review first.
But also see our post about Traffic Secrets, Russell’s latest and upcoming book!

If you want more high level content from Russell and Clickfunnels, check out Funnel Builder Secrets.

Leave any questions, comments, or queries below or email marcus@systemizingefforts.com

Over’n’out
Marcus ‘Systemizer’ Haerdin

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Expert Secrets
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