It’s time for a DotComSecrets Book Review. Authored by Russell Bruson, the CEO, and founder of Clickfunnels. This is for me and could be for you, one of the most important books of this decade. That’s a very bold statement yes, this book WILL change your life forever.

Because within this book you’ll learn concepts that will shift your thinking. You’ll start seeing things in a very different way to before.

“The one regret I have with this book is that I didn’t read it sooner…”

– Marcus Haerdin

Get the book for the cost of shipping ($7.95) while stock still lasts, here. You’ll be grateful that you did.

Hot tip: get ‘The Black Box‘ and get both DotComSecrets and Expert Secrets + more in one package.

How The DotComSecrets Book Changed My Life

Even if you have a decent understanding of marketing and sales, like I thought I did, this book will teach you so much. But if you’re a complete beginner and new to marketing and sales, this book will rock your world.

Because the first section, Ladders & Funnels, will completely shift your thinking. Not only will this shift be eye-opening, but you can NEVER reverse it. Your worldview is now forever changed, in a very good way.

In addition to that, you’ll realize very fast how much you’re leaving on the table. Especially if you have a business or have an important role inside a business. But even if you’re an ‘average joe’ like I was, because I understood the power of the knowledge I’d attained.

You can study this book, teach small businesses about it, and they will ask you to work with them. Because they’ll be so impressed by the information you’ve provided. I can say this because it’s happened to me, so don’t underestimate the power of this book…

“A simple process that ANY company can use to geometrically improve their traffic, conversion, and sales online.”

– Tony Robbins
russel dotcom secrets
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Hold My DotComSecrets Book…

Now let’s dive into the review

DotComSecrets Book Review

Reading the DotComSecrets book is your opportunity to from Russell Brunson. You’ll get his most important and well-kept secret within this book.

But you don’t have to pay $50,000 per year, which is the cost of his Inner Circle program. You don’t have to pay $100,000 upfront + another $900,000 in the form of a revenue percentage either. Which the cost to have Russell to come and build out your funnels and marketing strategies.

You can get the DotComSecrets book for the cost of a coffee and a croissant from Starbucks. But enough about the price and the ridiculous value, let’s talk contents.

My 3 Most Important Takeaways From The DotComSecrets Book

Because of the insane value of this book, this review could be endless. Hence, you’ll only find my 3 most important takeaways from this book below.

DotComSecrets Book Takeaway 1: The Attractive Character

The attractive character is a persona that attracts clients and customers. But also helps to build your following and eventually make sales.

People buy from and do business with people and businesses they know, like, and trust. – Grant Cardone

russell brunson attractive character
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Attractive Character Doodle From The DotComSecrets Book…

Within the book you find an explanation of the concept as a whole. But also the three components to creating your own attractive character. Further, you find each component broken down into detailed sections. Meaning that you can read it and start creating your own attractive character.

This is so powerful because, as you can see in the quote above if people like you they are more likely to buy from you. Don’t underestimate this, this is the basis of the whole book “How To Win Friends & Influence People” as well.

Hence, learning how to build an attractive character is going to worth so much to your business. Regardless if you have an actual business or if you are an affiliate marketer. Because the attractive character is what people relate to, get to know, and connect with.

Once that happens, growing a following that wants to buy your offers is a whole different game. Because they feel like they know, like, and trust you.

DotComSecrets Book Takeaway 2: Value Ladders

Value ladders are such a simple concept. But once you understand it, you’ll realize a few things.

  • Regardless of your business, you need a super low ticket (or free) front end, entry level, offer. This will bring more potential customer and clients into your world.
  • Structuring your offers so that the following offer is the next logical step is key. I.e. as in a ladder, to make the next offer an easy and logical YES.
  • If you don’t have a $10,000 offer, or ‘$10,000 step in your ladder’, no one can ever buy it. So create one, even if only 0.1% buy that offer, that’s $10,000 extra you wouldn’t have made otherwise.
  • Your customer wants to ascend the ladder, to get more value and they are willing to pay for it. Does each customer want to? No, but why deny does that want to give you more money to get more value?
russell brunson value ladders
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Value Ladder Doodle From The DotComSecrets Book…

Understanding value ladders will do many things for you and your business. But most important is the first one mentioned above. Because you’ll be able to expand your audience and potential customers/clients.

DotComSecrets Book Takeaway 3: The Three Types Of Traffic

This is very related to the first point in the value ladder section above. Because using that low ticket, or free, offer is a way to convert our traffic into the most important type.

Without going into too much detail, the three types are:

  • Traffic That You Can Control
  • Traffic That You Can’t Control
  • Traffic That You Own

It doesn’t require a genius to figure out that ‘Traffic That You Own’ is the most valuable one. Because it’s the only type of traffic that leaves you unrestricted.

In other words, you are in full ownership of the communication with that traffic. Communicate as often as you want, when you want, and say whatever you want.

russell brunson three types of traffic
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The Three Types Of Traffic Doodle From The DotComSecrets Book…

By reading the DotComSecrets book your understanding of traffic will be crystal clear. It’s too much to cover in a short review and blog post.

But the ‘Traffic That You Own’, is ONLY your email list…

How To Get DotComSecrets For Free…

You probably know by now that Russell Brunson is a genius marketer. Hence, part of his marketing strategy is to give away his book for free. But you do have to cover the cost of shipping to get the book.

If you think to yourself: “How can Russell Brunson Give Away The DotComSecrets Book For Free?”. The answer is simple.

When you order the book, there are many other offers that you will encounter. The first one is ‘The Black Box‘ which includes DotComSecrets and Expert Secrets. But also heaps of other material, booklets, and stickers. See how to get your black box and the contents inside below.

So even if Russell lose money by giving the book for shipping cost only, he is able to recoup it later in the funnel. Because he knows how to structure it so that many will say yes to the coming offers.

Ordering Your Copy Of DotComSecrets

If you’re going to get the book, going through the sales funnel at a slow pace is beneficial. Because you’ll be able to learn exactly what he is doing on each page.

So on average, Russell gives away the DotComSecrets book for the cost of shipping. But the average profit per customer is $20 (after the cost of the book and shipping). Isn’t that cool?

All the strategies behind this you’ll learn in DotComSecrets. But I’d recommend purchasing ‘The Black Box’ upgrade to get Expert Secrets as well.

Order your copy of the DotComSecrets book here.

Check out our Expert Secrets Review if you want more info before your decision. But also see our post about Traffic Secrets, Russell’s latest and upcoming book!

If you’re keen for some next level stuff, check out Funnel Builder Secrets.

Leave any questions, comments, or queries below or email marcus@systemizingefforts.com

Over’n’out
Marcus ‘Systemizer’ Haerdin

Summary
Review Date
Reviewed Item
DotComSecrets
Author Rating
5
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