108 Proven Split Test Winners By Russell Brunson & How To Get It

108 Proven Split Test Winners By Russell Brunson & How To Get It

108 Proven Split Test Winners, yes that is the title, is exactly what the title says. This book from Russell Brunson and DotComSecrets Labs is full of gold. But is there a 108 Proven Split Test Winners PDF version (Hint: No there’s not…)? And other frequently asked questions answered below.

If you’re eager to order your own copy ASAP, click here to order it now.

I’m a massive fan of Russells ‘Secrets’ Books, Expert Secrets, and DotComSecrets. But this book is in a different category altogether. Instead of methods, strategies, and concepts, 108 Proven Split Test Winners gives you A or B.

What do I mean by gives you A or B? Well the book contains the results from 108 split tests. Which means if we can do A or B, which gives the best result?

108 Proven Split Test Winners PDF
Grab Your Own Copy By Clicking The Photo

This is an amazing book because you can save yourself so much time, money, and effort.

Within 108 Proven Split Test Winners you’ll find the straight answer to questions such as:

  • Is A Green or a Red order button better?
  • Should you do a 7-day trial or 30-day trial?
  • Does it help to include a video on your long copy sales letter?
  • Should you use the wording “buy now” or “free trial“?

And another 104 amazing split test on top of that. Arguably, the 108 Proven Split Test winners book, is a MUST HAVE for any internet marketer. Regardless if you’re selling your own products, or if you’re an affiliate.

Because these small but crucial changes, can be the difference between being in the red or black. Further, you get the book and many other physical and digital products for only $19.95…

108 Proven Split Test Winners Review

Look, the book itself and the information inside are worth thousands themselves. Because it gives you a very easy to follow structure for you landing pages and sales funnels.

My favorite takeaway from 108 Proven Split Test Winners relates to social proof. Because social proof is THE most powerful principle of influence. But it’s still very underused by many businesses and internet marketer.

In this particular split test, they wanted to fill the empty space under the order button. Russell Brunsons business partner Todd Dickerson had an idea of how to fill it. But little did he know that it would have such a huge impact on results.

What Todd did was he took three short but strong testimonials and put them under the order button. As you can imagine this is an excellent placement for a testimonial. Because if your prospect has filled out their info and is looking at the order now button, they’ll see them there.

Example Testimonial Graffiti
‘Testimonial Graffiti’

So what was the increase from this little tweak that you learn in 108 Proven Split Test Winners? Well the page without testimonials had a 14% conversion rate. But the new version with testimonials had a 21% conversion rate. That’s a HUGE 44% increase, and can be a gamechanger for any business!

Further, this is only one of 108 Proven Split Test Winners within the book. Each page has a split test that could be worth thousands of dollars for you and your business.

If that’s not enough evidence to convince how much value is in this book, then I’m lost for words! But I wont give up yet, so make sure you keep reading ;)…

Get Your Own Copy Of 108 Proven Split Test Winners Book by Clicking Here

108 Proven Split Test Winners Frequently Asked Questions

There’s quiet a few questions that pop up regularly about the 108 Proven Split Test Winners book. So following below is an attempt to answer as many of your questions as possible. Do you have a question that’s not answered? Please let us know in a comment below.

Can You Get 108 Proven Split Test Winners For Free?

Well this is a tricky question, the answer is yes and no. Because you can only get the book as a bonus as part of a different offer. This offer is Funnel University, which is a monthly membership.

But the good news are that Funnel University has a 14-Day Free Trial. Which means that you can sign up to get the bonuses, then cancel straight away. But if you do, make sure you log into the members area before your trial is over. Because Funnel University has amazing content and  you get amazing share funnels inside.

While the trial is free, obviously shipping the physical bonuses out is costly. So to get the bonuses including 108 Prove Split Test Winners you’ll have to cover the cost of shipping. Which is $19.95 within the us, or $29.95 for international.

What Else Do You Get With The Funnel University Bonus Offer?

Apart from the 108 Proven Split Test Winners you get a tonne of other stuff. This is what’s included for you:

  • 108 Proven Split Test Winners
  • Funnel Stacking: The 3 Core Funnels & How The Work Together
  • One Physical Copy Of A Funnel U Issue
  • The Funnel U Black Card (8 Webinar Recordings From Russell $$$)
  • Funnel U – The Handouts (Booklet With Russells Doodles)
  • Funnel Hacker & Builder Stickers
  • 14 Day Funnel U Trial (Make Sure You Get All The Goods Inside)
  • Plus More Bits & Pieces

Let’s just say that for $19.95, it’s an absolute steal… Click here to get your own copy!  

How Many Pages Does 108 Proven Split Test Winners Have?

While the book isn’t exactly of Game Of Thrones length, it stands on it’s own. 108 Proven Split Test Winners comes in at 141 pages in total. But the number pages are irrelevant, because the content is so great.

The pages are full of illustrations, pictures, and the split test examples. Which is awesome for you because it’s much easier to understand. But the text accompanying is straight to the point, short, and concise.

So the actual value across the 141 pages is mind boggling. By the time I reached page 20, I had the same look on my face as I did when I saw ‘The Red Wedding’. I couldn’t believe that I got so much value for the low ticket it was.

How Long Does It Take To Get The Book Delievered?

Depending on where you are in the world it can take up to three, sometimes four weeks. But I live in Australias most isolated state capital, and it took bang on two weeks. So you’re likely to get it within two weeks of ordering.

  • Estimated Delivery: Two Weeks (Depending On Where You Live)

The Real 108 Proven Split Test Winners?

This is impossible to answer, but let’s use our imagination. If you sell a $100 digital product in the form of a course. On average you spend about $40 in advertising to sell one course. Because the product is digital, there is no cost to fulfill your orders.

Which put you at a $60 profit per sale, without using any order bumps or up-sells.

If you’re paying $2 per visitor and have to spend $40 to get one customer, that means you’ve got a 5% conversion rate. So what happens if we take the example we spoke about above to consideration?

Let’s say you add some testimonials under your order button and see an increase of about 44%. That’d bring your 5% conversion rate up to 7.2% instead. Seem insignificant? 

This means that if you pay $2 per visitor, you know only have to spend $27.78 to sell one course. Your profit just went from $60 to $72.22 per sale, from a 2.2% increase in conversion rate…

With a profit margin like above, you should be doing big volume from the start. Let’s say you sell 100 courses per month, that’s $7,222 in profit per month, instead of just $6,000.

All from a small tweak that took you about 3 minutes to put in place. Yet if you had to figure this out yourself, you might not ever have…

In this example above, one could say that the book is worth $1,222.

Without Your Own Products Is The Book Useful?

I made use of many of the different split test winners even before I had my own products. Because businesses and internet marketers should be growing their email lists. But doing so will be so much easier and quicker with these proven winners that you get within the book.

So if you don’t even have your own products yet, you can still use the winners from the book. Tweak your squeeze pages, use what you learn in email subject lines, and so forth. There’s no limit to where you can apply the information within the book.

Building an email list should be a core part of your marketing strategy. But that requires an awesome email service provider, we recommend ActiveCampaign. Check out our Active Campaign Review here.

Can You Get 108 Proven Split Test Winners As A PDF?

No unfortunately it’s not available as a digital product in the form of a PDF. Part of the reason for this is that Russell Brunson is very smart. He understands the power of receiving something tangible, like a physical book.

Ordering Your Own Copy Of 108 Proven Split Test Winners

So it’s time for you to order your own, but you don’t want to end up paying anything extra. Well I was in the same position, and it’s quiet easy.

All you need to do is click here to sign up for the Funnel U trial and pay the $19.95 shipping for the bonuses.  

Funnel U Bonus
The Funnel U Bonuses You Get When You Sign Up…

Then once you’ve signed up, reach out to the Clickfunnels Support Here. Say that you wish to cancel your Funnel U Subscription and they’ll do it for you.

That way you’ll get 14 days of access to Funnel University and your bonus package. But you won’t pay more than the price of the shipping for the bonus package itself.

Ethical or not? Well that’s up to you to decide… Funnel U is great value for money regardless which you’ll find within your trial period.

If you’d like to learn more about Clickfunnels, check out our Clickfunnels Review here

Bonjoro Pricing & Review + Guide On How To Use It Best

Bonjoro Pricing & Review + Guide On How To Use It Best

The Bonjoro Pricing levels are straight forward. So this post will function primarily as a review and guide on how to best use it.

If you’re a bit confused as what it is, and how it works, you’ve come to the right place. I use this awesome tool for two separate projects.

Bonjoro is amazing, it gives you a way to connect with your leads and customers in a unique way. Using personalized video messages will create a strong impression. Further, you can access their free plan by clicking here, or below, and try it for yourself!

Banner For Bonjoro
Clikc The Banner To Sign Up For Bonjoro For Free!

But before we start let’s get the pricing question cleared up.

Bonjoro Pricing & Their Different Plans

Good news, Bonjoro has a free plan! Not a trial plan that’s limited in use or in time. But a free plan. While it does have limitations of course, it’s still awesome considering it’s, well, free…

You can experience the true power of Bonjoro with the free plan. Then upgrade when you feel that you need it. Because you’ll get the more advanced features, custom branding, or more automations.

Bonjoro Pricing Plans

Free Plan – $0 Per Month

This plan gives you the opportunity to try out Bonjoro completely risk-free for as long as you want. I use the free plan for both my projects. But it does limit you a few different ways such as:

  • Unlimited Videos (Bonjoros)
  • One Message Template
  • One Automation
  • Bonjoro Branding

But if you structure your strategy the right way, you can still get so much out of the free plan.

Essentials Plan – $25 Per Month

If you want to use Bonjoro with more flexibility, this plan might be one you can grow into.

  • Three Automations
  • Custom Branding
  • More Message Templates

This is a great and still very affordable plan.

Grrrowth Plan – $45 Per Month

This plan gives you unlimited message templates and the ability to send Bonjoros to five at a time. 

  • Unlimited Message Templates
  • Remove The ‘Bear’ Badge (Full Custom Branding)
  • Animated Video Previous (Can Boost Views)

This plan is for you if you want completely custom branding. No ‘bear’ logos or branding will be within your emails or landing page.

What is Bonjoro?

Bonjoro is a unique software that can be powerful to connect with your audience. Whether that audience is your leads, prospects, customers, or clients, this will work. But what is one and what is the process of involved in sending one?

Review of Bonjoro
Check Out The Official Website By Clicking The Logo…

A Bonjoro is a personalized video message with a Call To Action and Button pointing to your chosen URL. This is super effective in creating a strong first impression and initial bond.

Because not only will they see your face on video, but it’s a unique personalized video. You’ve taken the time and effort to create the message for them personally. Few will ever do that, and you set yourself apart right away.

Setting It Up 

Using Bonjoro is easy because it integrates with most Email Service Providers (ESP). But also Zapier so even if your ESP doesn’t integrate you can still connect them.

Our favorite and recommended ESP is ActiveCampaign and you can check out our review here.

Then whenever your ESP receives a new contact, you’ll get a prompt to send a Bonjoro. Then all you have to do is make sure you have your template set up and shot the video.

That’s it, it’s super easy to get started, and take advantage of this (still) unique method. Don’t miss out and get start with Bonjoro before everyone else.

When you sign up you’ll get a video from the guys at Bonjoro. I’ve received personal videos from the CEO as well as other employees. These guys are cool and they walk the walk.

Sign up for your own free Bonjoro account by clicking here.

Leave any questions, comments, or queries below or email marcus@systemizingefforts.com

Marcus ‘Systemizer’ Haerdin

The Perfect Webinar Script, Slides & Secrets (All You Need To Know)

The Perfect Webinar Script, Slides & Secrets (All You Need To Know)

The Perfect Webinar Script has never been so relevant as it is at the moment. Because webinars are all the rage right now. Further, the most successful ones use The Perfect Webinar Script from Russell Brunson. So what exactly is The Perfect Webinar Script?

UPDATE: 4/12/20 – The offer has now changed and is even better value at just $7! Check it out here…

A clickable banner to purchase The Perfect Webinar
Click The Banner To Get It For $7 Now (Retail $997)

Before we start let’s clear up what a Webinar is… 

By definition a webinar is a seminar conducated online. 

But what’s a seminar then? A seminar is a conference or other meeting for discussion or training. Usually hosted at specific dates/times or on-demand.

The most common form of webinars you see today are training webinars. Further, the training is almost always free, and of very high value. But they often close with an offer that’s only available at that specific place and time.

So they provide value packed, free content, and as it finished up they make an offer. That way the host can monetize the people who’ve watched the webinar. But you won’t have to pay to attend, while the host can still make a profit.

The Perfect Webinar
The Birds-Eye View Of The Perfect Webinar…

The Perfect Webinar is a product from Russell Brunson. Which is the exact framework to create webinar’s that are high in value. But also structured in a way so that you maximize the potential sales you’ll make at the end.

The Perfect Webinar contains the scripts that allow you to plan exactly what to say, when to say it, and how to say it. Russell Brunson has spent an insane amount of time and effort perfecting it. To make The Perfect Webinar the undisputed champion of creating high converting webinars.

Russell Brunson – The Perfect Webinar Master

If you’re not familiar with Russell Brunson, he is the CEO, and founder of Clickfunnels. Not only is he a genius marketer, but an outstanding stage presenter.

In 2018, he presented at the Grand Cardone 10X Conference, in  The Perfect Webinar style. With that 90 minute presentation, Russell closed over $3,000,000 from an audience of 9,000. Which is likely a record for stage selling as of today.

You can see a recording of this incredible presentation here for free. It’ll be the best 90 minutes you spend this year, the value is unreal.

Russell is also creating training based on the results of this presentation. You’ll be able to get access in 2019 and it’s called 10X Secrets. You can sign up for the wait-list here.

The Perfect Webinar is one of Russell Brunson’s most valuable concepts. But it’s also something that he works hard to improve and perfect further. In addition to that, getting access to the scripts won’t cost you a fortune. Even though he could charge five figures for the insane value it is…

How To Get The Perfect Webinar Script

Getting The Perfect Webinar Script is easy, and super affordable. All you need to do is click the link below, and order your own copy. It comes both as a digital and physical product. Hence you’ll need to give up your address and contact details. But it’s only going to cost you $7, not $997 which is the retail price.

Click here to order your copy of The Perfect Webinar Script.

However, it doesn’t end there, because as you know by know Russell has more to offer you. There are two up-sells in the sales funnel for The Perfect Webinar.

Up-Sell One: The Perfect Webinar Slides

This up-sell is going to give you The Perfect Webinar Slides. Both in PowerPoint and Keynote format. Which takes out a lot of the work setting up the slides yourself. Because it has the script built into the slides, but also since you won’t have to do it from scratch.

So how much will The Perfect Webinar Slides offer cost you? Well, the offer is only available in the sales funnel and is $47. But trust me when I say that it will save you so much time and effort. 

To me, it was a no-brainer, but I also got the 2nd up-sell, which is where the real value truly lies.

Up-Sell Two: The Perfect Webinar Secrets Training

This is where The Perfect Webinar excels, the training from Russell himself. Further, you also get a copy of the Funnel Hacks webinar funnel included when you buy this up-sell. Which means you have everything you need to get your own webinar up and running. Don’t forget, You’re Just One Funnel Away

In The Perfect Webinar Secrets offer you get a total of 3 hours of video training from Russell Brunson. Which you’ll find split into two parts.

The first part is a video from Russell talking you through The Perfect Webinar Script and Slides. Because even though you have the slides and the script, performing it is different. However, with this 70-minute video, you’ll have a much chance of nailing it right away.

The second part is a video from Russell about The Perfect Webinar and The Perfect Funnel. This covers The Perfect Webinar strategy as a whole. Going over the funnel, the follow-up, the reasoning behind why and how, etc… It’s almost two hours long and very detailed.

The cost of this up-sell is $297, and again, to me, it was an easy choice. Even though I still haven’t created my own webinar yet, I know it will be invaluable when I do. Which is in the works right now.

Don’t Overthink It, Get The Perfect Webinar

Seriously, at the end of the day, The Perfect Webinar is $7. So skip your Starbucks today and put it towards something useful instead. Even if you don’t get the up-sells it’s still an incredible offer.

Overall it’s an easy 5 out of 5 from Systemizing Efforts, so don’t hesitate.

Grab it here.

If you’d like to read our post on Clickfunnels or ActiveCampaign, click the links. Or perhaps you’d want to check out the Expert Secrets or DotComSecrets Book reviews?

If you want more high-level content from Russell and Clickfunnels, check out Funnel Builder Secrets.

Leave any questions, comments, or queries below or email marcus@systemizingefforts.com

Marcus ‘Systemizer’ Haerdin

Expert Secrets Book Review – Russell Brunsons 2nd Book

Expert Secrets Book Review – Russell Brunsons 2nd Book

It’s time for the Expert Secrets Book Review to follow our DotComSecrets Book Review. These two books combined hold such high value for me and many other marketers. Both books have been written by Russell Brunson, CEO, and founder of Clickfunnels.

Expert Secrets perfectly fills in the gaps from the DotComSecrets book. Because the Expert Secrets book will give you the exact map to set yourself apart from the masses.

Get the book for the cost of shipping ($7.95) while stock still lasts, by clicking here.

Hot tip: get ‘The Black Box‘ to get both DotComSecrets and Expert Secrets + more in one package.

You Have Expert Secrets That Can Change Someone’s Life

Don’t underestimate yourself or your knowledge. I guarantee that you are sitting on Expert Secrets yourself, that people would pay for. Further, your knowledge, skills, and expertise have the ability to change someone’s life.

It can be very easy to overlook yourself and your knowledge. But you can literally get paid for any type of advice.

Consider Jacob Hiller, vertical jump expert, who’s spent the last 9 years traveling. Because he spent much of his time learning to get good at vertical jumps. Along the way, he learned what worked, what didn’t and developed methods and strategies.

He decided to start documenting with video putting it on YouTube. Then he realised how many others that were trying to improve their vertical jump as well. However, that’s when he met Russell Brunson.

Russell was quick to tell him that people will pay for your advice, and Jacob took action. Following Russells advice he created and launched a $67 vertical jump e-book. Which has now sold over 100,000 copies, that’s $6,700,000 from teaching people how to jump…

So if you think your knowledge or expertise is not something people would pay for, you’re wrong. All you need is the right strategy and methods.

Once you do you can not only get paid for your advice. But you can build a mass movement of people who will pay for your advice. Don’t underestimate the value of your knowledge and the power of the contents in this book. Now it’s review time.

Expert Secrets Book Review

The knowledge within this book could be worth millions if you take action on it. Better yet, you’d have to pay Russell 5 figures to get this information from his mastermind. But you can get it for $7.95, which is a bit unreal on it’s own.

Expert Secrets is the underground playbook to “find your message, build a tribe, and change the world”…

While that above claim is a very strong one, it sums up the book perfectly. However, even if you don’t want to become an expert with a big following. You still make use of all the information in the book and bank on it big.

Following below, you’ll learn my 3 most important takeaways.

My 3 Most Important Takeaways From The Expert Secrets Book

Like the DotComSecrets Book Review, this could be endless. Which is why it’s you’ll only find the three most important takeaways here. At the end of the day, the book is only $7.95 with a money back guarantee. In addition to the guarantee Russell will refund the shipping cost, and let you keep the book.

You’ll find it interesting that I’ve bought DotComsecrets, and Expert Secrets twice. Because the sales funnels are different, and I bought ‘The Black Box’ from both as I wanted to learn what they do.

Holding My Two Black Boxes…

Let’s get to the takeaways shall we?

Expert Secrets Takeaway 1: Creating Your Mass Movement

This takeaway covers a whole big section of the book. So getting the message across in a few hundred words will be tricky, but I’ll try.

Within the first paragraph is one of my favourite, HEAVY hitting, qoutes of the entire book.

“As you know, the world is filled with experts who are broke, people with advice and opinions and no one listening to them.”

Think of all the Master Degree and PhD holders. Workers with decades of niche/industry experience. These people have knowledge that has immense value for the right people.

Further, you probably know several of them yourself, or maybe you’re one of them?

When trying to build his own mass movement, Russel dove deep into studying cults. But also any other person who’s made history by building a mass movement. Hitler or Jesus Christ, didn’t matter, he wanted to understand the things that helped them do it.

In his research he found that there was three things in common across all the movements he looked in to.

1. They each had a charismatic leader (Attractive Character)

2. Each of the focused on a future-based cause that was bigger than themselves

3. They each offered their audience a new opportunity

expert secrets mass movement
The Mass Movement Doodle From The Expert Secrets Book…

By reading the Expert Secrets book you’ll learn to unlock your potential. Understand and apply these principles and amazing things will happen. You’ll transform your audience into ‘true fans’. True fans buy whatever you sell and release in the future, and become brand evangelists.

True fans are like living brand ambassadors that help you spread your message. If you’d want a better understanding regarding true fans, read this article by Kevin Kelly from 2008.

Expert Secrets Takeaway 2: The Epiphany Bridge

This is a chapter from section two the book “Creating Belief”, called “The Epiphany Bridge”. If you read the book and take one thing away from it, this is that one thing you should take.

Regardless off what you do for a living this will change the way you communicate. Both in speak and in written communication. Because you’ll understand HOW you should be communicating.

russell bruson the epiphany bridge
The Epiphany Bridge Doodle From The Expert Secrets Book…

Many professionals lose sales because they focus on the features and use ‘techno’-babble. They use their ‘expert level’ language and try to reason with logic to convince prospects.

But this is not the way to go to get prospects and audience excited about something. You need to appeal to their emotions, and get them excited first. Because excited people are more likely to buy, and confused people are more likely to walk away. Then you strengthen your case with logic after.

You know when you’ve had one of those ‘aha’ moments when you’ve learned something new or understood a cool concept? That’s  you having a epiphany. The goal of the epiphany bridge is to create that ‘aha’ moment for your prospect or audience.

In Expert Secrets, you’ll not only get the whole run-down on The Epiphany Bridge. But you get the exact scripts that you can use yourself. Besides that, you also get a list of questions to answer to build that script from your own story.

Now, using The Epiphany Bridge with the other things taught in the book is super powerful. But even on it’s own, if you’re a salesman, can be a game changer and worth the price of the book alone.

Expert Secrets Takeaway 3: The Perfect Webinar

If you’ve ever sold or considered selling high ticket offers, $297 and above, you should be using webinars. Because it’s hard to sell higher ticket items, with a simple sales page. Whether it’s a written sales letter or video sales letter or a combination it’s still hard.

But how do you create a webinar? Let alone one that people enjoy and stick around long enough to buy your offer? Well, that’s where Russells Perfect Webinar comes in.

In the Expert Secrets Book, you get a full breakdown of the scrips to use and steps to take to creat your own webinar. Further, if you follow these steps and scripts, you’ll be golden.

While you’d use the scripts and steps for webinars, they have more uses. You can use them for video sales letters, stage presentations, and email sequences.

russell brunson perfect webinar
The Perfect Webinar Doodle From The Expert Secrets Book…

With the perfect webinar method in your hands, you’ve got the ability to sell your ‘secrets’ at a high ticket price.

While The Perfect Webinar is disclosed in full within the book, you can buy it as a separate product too. Check out the perfect webinar here, also a free plus shipping offer.

How To Get Expert Secrets For Free…

Russell is passionate about spreading his knowledge and creating his own true fans. He does so with the exact methods that are inside the Expert Secrets Book.

To be able to help as many as possible, he does give away the book for the cost of shipping. Because that means he will be able to reach a much broader audience and help more people.

If you want to grab your own free copy of the book by paying shipping, you can order it here.

Again, I strongly recommend getting ‘The Black Box’ as the value is super high. It includes both DotComSecrets and Expert Secrets. But also several other items, such as booklets, stickers, and more. See how to get ‘The Black Box’ below.

The two books are great on their own but even better in combination. But if you want more information on DotComSecrets, check out our review first.
But also see our post about Traffic Secrets, Russell’s latest and upcoming book!

If you want more high level content from Russell and Clickfunnels, check out Funnel Builder Secrets.

Leave any questions, comments, or queries below or email marcus@systemizingefforts.com

Marcus ‘Systemizer’ Haerdin

DotComSecrets Book Review – Russell Brunson’s 1st Book

DotComSecrets Book Review – Russell Brunson’s 1st Book

It’s time for a DotComSecrets Book Review. Authored by Russell Bruson, the CEO, and founder of Clickfunnels. This is for me and could be for you, one of the most important books of this decade. That’s a very bold statement yes, this book WILL change your life forever.

Because within this book you’ll learn concepts that will shift your thinking. You’ll start seeing things in a very different way to before.

“The one regret I have with this book is that I didn’t read it sooner…”

– Marcus Haerdin

Get the book for the cost of shipping ($7.95) while stock still lasts, here. You’ll be grateful that you did.

Hot tip: get ‘The Black Box‘ and get both DotComSecrets and Expert Secrets + more in one package.

How The DotComSecrets Book Changed My Life

Even if you have a decent understanding of marketing and sales, like I thought I did, this book will teach you so much. But if you’re a complete beginner and new to marketing and sales, this book will rock your world.

Because the first section, Ladders & Funnels, will completely shift your thinking. Not only will this shift be eye-opening, but you can NEVER reverse it. Your worldview is now forever changed, in a very good way.

In addition to that, you’ll realize very fast how much you’re leaving on the table. Especially if you have a business or have an important role inside a business. But even if you’re an ‘average joe’ like I was, because I understood the power of the knowledge I’d attained.

You can study this book, teach small businesses about it, and they will ask you to work with them. Because they’ll be so impressed by the information you’ve provided. I can say this because it’s happened to me, so don’t underestimate the power of this book…

“A simple process that ANY company can use to geometrically improve their traffic, conversion, and sales online.”

– Tony Robbins
russel dotcom secrets
Hold My DotComSecrets Book…

Now let’s dive into the review

DotComSecrets Book Review

Reading the DotComSecrets book is your opportunity to from Russell Brunson. You’ll get his most important and well-kept secret within this book.

But you don’t have to pay $50,000 per year, which is the cost of his Inner Circle program. You don’t have to pay $100,000 upfront + another $900,000 in the form of a revenue percentage either. Which the cost to have Russell to come and build out your funnels and marketing strategies.

You can get the DotComSecrets book for the cost of a coffee and a croissant from Starbucks. But enough about the price and the ridiculous value, let’s talk contents.

My 3 Most Important Takeaways From The DotComSecrets Book

Because of the insane value of this book, this review could be endless. Hence, you’ll only find my 3 most important takeaways from this book below.

DotComSecrets Book Takeaway 1: The Attractive Character

The attractive character is a persona that attracts clients and customers. But also helps to build your following and eventually make sales.

People buy from and do business with people and businesses they know, like, and trust. – Grant Cardone

russell brunson attractive character
Attractive Character Doodle From The DotComSecrets Book…

Within the book you find an explanation of the concept as a whole. But also the three components to creating your own attractive character. Further, you find each component broken down into detailed sections. Meaning that you can read it and start creating your own attractive character.

This is so powerful because, as you can see in the quote above if people like you they are more likely to buy from you. Don’t underestimate this, this is the basis of the whole book “How To Win Friends & Influence People” as well.

Hence, learning how to build an attractive character is going to worth so much to your business. Regardless if you have an actual business or if you are an affiliate marketer. Because the attractive character is what people relate to, get to know, and connect with.

Once that happens, growing a following that wants to buy your offers is a whole different game. Because they feel like they know, like, and trust you.

DotComSecrets Book Takeaway 2: Value Ladders

Value ladders are such a simple concept. But once you understand it, you’ll realize a few things.

  • Regardless of your business, you need a super low ticket (or free) front end, entry level, offer. This will bring more potential customer and clients into your world.
  • Structuring your offers so that the following offer is the next logical step is key. I.e. as in a ladder, to make the next offer an easy and logical YES.
  • If you don’t have a $10,000 offer, or ‘$10,000 step in your ladder’, no one can ever buy it. So create one, even if only 0.1% buy that offer, that’s $10,000 extra you wouldn’t have made otherwise.
  • Your customer wants to ascend the ladder, to get more value and they are willing to pay for it. Does each customer want to? No, but why deny does that want to give you more money to get more value?
russell brunson value ladders
Value Ladder Doodle From The DotComSecrets Book…

Understanding value ladders will do many things for you and your business. But most important is the first one mentioned above. Because you’ll be able to expand your audience and potential customers/clients.

DotComSecrets Book Takeaway 3: The Three Types Of Traffic

This is very related to the first point in the value ladder section above. Because using that low ticket, or free, offer is a way to convert our traffic into the most important type.

Without going into too much detail, the three types are:

  • Traffic That You Can Control
  • Traffic That You Can’t Control
  • Traffic That You Own

It doesn’t require a genius to figure out that ‘Traffic That You Own’ is the most valuable one. Because it’s the only type of traffic that leaves you unrestricted.

In other words, you are in full ownership of the communication with that traffic. Communicate as often as you want, when you want, and say whatever you want.

russell brunson three types of traffic
The Three Types Of Traffic Doodle From The DotComSecrets Book…

By reading the DotComSecrets book your understanding of traffic will be crystal clear. It’s too much to cover in a short review and blog post.

But the ‘Traffic That You Own’, is ONLY your email list…

How To Get DotComSecrets For Free…

You probably know by now that Russell Brunson is a genius marketer. Hence, part of his marketing strategy is to give away his book for free. But you do have to cover the cost of shipping to get the book.

If you think to yourself: “How can Russell Brunson Give Away The DotComSecrets Book For Free?”. The answer is simple.

When you order the book, there are many other offers that you will encounter. The first one is ‘The Black Box‘ which includes DotComSecrets and Expert Secrets. But also heaps of other material, booklets, and stickers. See how to get your black box and the contents inside below.

So even if Russell lose money by giving the book for shipping cost only, he is able to recoup it later in the funnel. Because he knows how to structure it so that many will say yes to the coming offers.

Ordering Your Copy Of DotComSecrets

If you’re going to get the book, going through the sales funnel at a slow pace is beneficial. Because you’ll be able to learn exactly what he is doing on each page.

So on average, Russell gives away the DotComSecrets book for the cost of shipping. But the average profit per customer is $20 (after the cost of the book and shipping). Isn’t that cool?

All the strategies behind this you’ll learn in DotComSecrets. But I’d recommend purchasing ‘The Black Box’ upgrade to get Expert Secrets as well.

Order your copy of the DotComSecrets book here.

Check out our Expert Secrets Review if you want more info before your decision. But also see our post about Traffic Secrets, Russell’s latest and upcoming book!

If you’re keen for some next level stuff, check out Funnel Builder Secrets.

Leave any questions, comments, or queries below or email marcus@systemizingefforts.com

Marcus ‘Systemizer’ Haerdin

ActiveCampaign Review & Pricing Guide (All You Need To Know)

ActiveCampaign Review & Pricing Guide (All You Need To Know)

This post will be an in-depth ActiveCampaign Review to help your decision. You’ll learn about ActiveCampaign Pricing as well as the most important features. 

If you’d rather try it out for yourself straight away, you can get a free trial here (no cc required).

ActiveCampaign is a big player in the industry for one simple reason. That reason comes down to providing an amazing product.

As a long-time marketer and having tried most other options, ActiveCampaign stands out. Continue reading to find out why!

What Is ActiveCampaign?

ActiveCampaign is an email service provider that has many amazing features. The most important and powerful features you can find detailed further down in the post. But at its core, ActiveCampaign is an email marketing tool.

Full Review of ActiveCampaign
We truly love ActiveCampaign, you’ll find out why below!…

So What’s An Email Service Provider Then?

Email service providers (ESP) are also known as email autoresponders or autoresponders (AR). AR’s play a huge role in all successful businesses marketing. Besides that, it’s also used for follow-up, sales, support, and any customer service.

But what makes EPS’s so powerful is that they can do all this for you (to an extent) on automation. In other words, once you’ve set your ESP up and got all parts connected the magic happens.

Imagine 30, 40, or even 60 days of pre-written automated emails that you send out to all leads. Emails that warm up your leads, pre-frame and indoctrinate them for you. But then also asks for the sale, sending them to a sales page so they can give you money.

Email Service Providers Can Change Your Business Forever

If you think this is ‘not for your business’, you’re wrong. Because email marketing has its place in any type of business you can imagine.

There are internet marketers that build a 6-figure business within their first year. But what’s amazing is that they do so without even having their own products. Yes, that’s right, they make 6-figures with email marketing selling other peoples products.

With that in mind, imagine what it could do for your already established business. Especially if you haven’t used email marketing before now. 

There’s a truckload of ’email marketing ‘cash waiting for you to collect it, on automation…

Why ActiveCampaign?

With so many different options out there, why is ActiveCampaign the best choice? Well, there are a few benefits to ActiveCampaign which make them stand out. But there are cases where other options could be better for you which you’ll learn about below.

Who’s ActiveCampaign For?

Who’s the ideal candidate to use ActiveCampaign, and who’s not?

Listed below are some examples of those who should be using ActiveCampaign:

  • Service-Based Businesses (Online/Brick & Mortar)
    • Consultants
    • Agencies
    • Personal Trainers
    • Massage Therapists
    • Coaches
    • Etc.
  • Brick & Mortar 
    • Services Based
    • Physical Products
    • Smaller Scale E-Commerce With Small Product Range
    • Etc.
  • Influencers 
    • YouTube
    • Instagram
    • Facebook
    • Twitter
    • Etc.
  • Internet Marketers That Are Value Driven
    • Content Creators
    • Educators

The list above is some examples of ideal candidates for ActiveCampaign. But what are some examples of those that should use other alternatives and what are they?

Affiliate Marketing: GetResponse Vs. ActiveCampaign

For internet marketers our preferred choice is ActiveCampaign. But if you focus on the MMO/BizOpp niche we recommend another option. ConvertKit is an excellent option to ActiveCampaign. Especially if you’re in the MMO/BizOpp niche.

The main reason for this is that they are more kind to the aspect of affiliate linking. While ActiveCampaign does allow it, it’s not something they want you to use too often.

Hence, if you’re looking for an ESP that is suitable for those in the MMO/BizOpp niche ConvertKit is your choice. They offer a 14-day free trial so you can check it out before you commit.

Check out ConvertKit’s 14-day free trial here.

The Cheap Alternative: ActiveCampaign Vs. MailChimp

This is a bit controversial. Because if you think that you can get something that’s actually useful for free, you’re wrong. If you have heard that MailChimp has a free plan up to a certain amount of users, then you’ve heard right.

But this is your warning, stay away from MailChimp. Because MailChimp has terrible deliverability and even worse support. The features are nowhere near ActiveCampaign or any of the other two above. So in a battle of ActiveCampaign Vs. MailChimp, please stay clear of MailChimp.

Mailchimp vs active campaign
You’ve been warned, stay away!

Even if you don’t go with ActiveCampaign, all we ask is that you stay clear of MailChimp. ActiveCampaign has a $9 plan, and if you’re not able to commit to $9 for your ESP, then using email marketing is not for you.

If you’d like to stay away from the horror that is MailChimp, you can check out ActiveCampaign here.

ActiveCampaign Features

ActiveCampaign is one of the biggest and best email service providers. Amazing automation features is one of ActiveCampaigns’ fortes. But combine that with some of the best deliverability in the industry and you’ve got gold.

Further, ActiveCampaign comes with the ability to segment and split test. But the is that they have a pixel, which allows for behavioral targeting. 

One of your subscribers visited a certain piece of content on your website? Sweet, send them an email about that topic to bond with your subscriber further. On Automation…

ActiveCampaign Email Marketing Features

The email marketing features available in ActiveCampaig are nothing short of amazing. Let’s see exactly what they are. The list below is not conclusive but the features you’ll benefit the most from.

Creating Emails & Automated Sequences

The way you build email automation and individual emails in ActiveCampaign is outstanding. You can see each email sequence from a birds-eye view and follow the path’s your subscribers can take.  This makes creating your email sequences much easier because you can see everything. 

ActiveCampaign Automation Editor
Sample of the ActiveCampaign editor from one of our automation…

But also editing your actual emails is super quick and easy. They give you a ‘spam’ score and follows practices that will ensure the best chance to hit the inbox.

Within the email-builder you have by default ‘Mobile Responsiveness’ set to on. Which is of course ideal with over 70% of all online traffic being mobile.

Email Segmentation

See 10-15 years ago ’email blasts’ worked great when you sent the same emails out to your whole list. But they don’t cut it anymore. With ActiveCampaigns awesome segmentation options, you can segment in many different ways.

Some of the ways you can segment:

  • Opened a certain email
  • Clicked a specific link
  • Purchased X product
  • Visited Y blog post/web page/product page
Segmentation Active Campaign

But then you can not only send out specific emails accordingly. You can also add tags automatically. Further, you can hide/show specific paragraphs/elements within each email.

This is amazing for you as an ActiveCampaign user. Because if you take advantage of these features you can stand out from the rest.

Sales CRM With Automation

The CRM (Customer Relationship Management) within ActiveCampaign is great for agencies and consultants. You can track your leads and tasks in the CRM.

Due to the automation features, you can trigger updates to leads without effort on your side. Notify your sales team and with the ‘lead scoring‘, you’ll know which lead has the highest priority.

The CRM is only available on the ‘PLUS’ plan at $49 per month. But it’s well worth the extra cost if you use the CRM.

You’ll also have access to a great iOS app to keep track of your leads. But you can also where they are in your email sequences and funnels and close more of them on your services.

Chrome Extension

While this might sound gimmicky, if you’re using ActiveCampaigns CRM it’s awesome. Access contact details anywhere on the internet and adds them as a new lead. But also integrate ActiveCampaign and Gmail making your work so much easier.

That’s Not All…

As mentioned above, there are many more awesome features to ActiveCampaign. If you want to see them all, head over to ActiveCampaigns website here.

Here’s a quick list of some other features included:

  • SMS Marketing
  • Site Tracking
  • Split Testing
  • Machine Learning
  • Automation Goals
  • Attribution
  • Facebook Custom Audiences
  • And More!

ActiveCampaign Pricing Guide

ActiveCampaigns’ pricing is as straight forward as it gets. All EPS will charge you depending on the number of contacts you have on your email list. Because the more contacts you have the more emails you’ll be sending.

ActiveCampaign Lite Pricing

Let’s assume that you are starting out from scratch and want their cheapest plan. This has the least amount of features but still plenty for what you’ll need at the start. 

ActiveCampaigns Lite plan starts at $9 per month, for up to 500 subscribers. Not only is this cheaper than almost all competitors, but it’s also a smaller minimum than most.

ConvertKits’ cheapest plan is $24 per month, for up to 1000 subscribers. AWeber’s’ cheapest plan is $19 per month, for up to 500 subscribers. Market Hero’s Cheapest plan is $19 per month, for up to 1000 subscribers per month.

If you decided to stick with the Lite plan, and you grow, the cost increases as follows:

  • 1000 Subscribers = $17 Per Month
  • 2500 Subscribers = $39 Per Month
  • 5000 Subscribers = $69 Per Month
  • 10000 Subscribers = $111 Per Month
  • 25000 Subscribers = $179 Per Month
  • Etc…

In other words, super affordable. But also by the time you reach 1000 high-quality subscribers, you should be making money off your list. So the cost of the service itself is of no concern.

What’s Included In ActiveCampains Lite Plan?

  • Unlimited Sending
  • Email Marketing
  • Broadcasting
  • Marketing Automation
  • Chat & Email Support
  • Up To 3 Users

ActiveCampaign Plus Pricing

If you want access to some of the more powerful features, this is the plan for you. This plan has the same cost for up to 1000 subscribers at $49 dollars and increases as follows:

  • 2500 Subscribers = $99 Per Month
  • 5000 Subscribers = $135 Per Month
  • 10000 Subscribers = $199 Per Month
  • 25000 Subscribers = $319 Per Month
  • Etc…

The features included, listed below, are well worth the extra money if you make use of the CRM.

What’s Included In ActiveCampaigns Plus Plan?

  • Everything From Lite
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • SMS Marketing
  • Deep Data Integrations
  • One On One Training
  • Custom Branding/Domain
  • Up To 25 Users
  • & More

ActiveCampaign Professional & Enterprise Pricing

These two plans are quite a bit more expensive. By the time you need what these plans offer, the cost of the service is unlikely to be of question.

The most notable feature that you get with the Professional plan is Win Probability. Because it helps you forecast which leads that are likely to convert and to focus on right now.

However, these plans are only worth it if you make full use of their CRM already. Which is not going to be the case for most users.

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If you’ve got any questions, comments, or feedback, leave them below or send an email.


Marcus ‘Systemizer’ Haerdin

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