108 Proven Split Test Winners, yes that is the title, is exactly what the title says. This book from Russell Brunson and DotComSecrets Labs is full of gold. But is there a 108 Proven Split Test Winners PDF version (Hint: No there’s not…)? And other frequently asked questions answered below.
I’m a massive fan of Russells ‘Secrets’ Books, Expert Secrets, and DotComSecrets. But this book is in a different category altogether. Instead of methods, strategies, and concepts, 108 Proven Split Test Winners gives you A or B.
What do I mean by gives you A or B? Well the book contains the results from 108 split tests. Which means if we can do A or B, which gives the best result?
This is an amazing book because you can save yourself so much time, money, and effort.
Within 108 Proven Split Test Winners you’ll find the straight answer to questions such as:
Is A Green or a Red order button better?
Should you do a 7-day trial or 30-day trial?
Does it help to include a video on your long copy sales letter?
Should you use the wording “buy now” or “free trial“?
And another 104 amazing split test on top of that. Arguably, the 108 Proven Split Test winners book, is a MUST HAVE for any internet marketer. Regardless if you’re selling your own products, or if you’re an affiliate.
Because these small but crucial changes, can be the difference between being in the red or black. Further, you get the book and many other physical and digital products for only $19.95…
108 Proven Split Test Winners Review
Look, the book itself and the information inside are worth thousands themselves. Because it gives you a very easy to follow structure for you landing pages and sales funnels.
My favorite takeaway from 108 Proven Split Test Winners relates to social proof. Because social proof is THE most powerful principle of influence. But it’s still very underused by many businesses and internet marketer.
In this particular split test, they wanted to fill the empty space under the order button. Russell Brunsons business partner Todd Dickerson had an idea of how to fill it. But little did he know that it would have such a huge impact on results.
What Todd did was he took three short but strong testimonials and put them under the order button. As you can imagine this is an excellent placement for a testimonial. Because if your prospect has filled out their info and is looking at the order now button, they’ll see them there.
So what was the increase from this little tweak that you learn in 108 Proven Split Test Winners? Well the page without testimonials had a 14% conversion rate. But the new version with testimonials had a 21% conversion rate. That’s a HUGE 44% increase, and can be a gamechanger for any business!
Further, this is only one of 108 Proven Split Test Winners within the book. Each page has a split test that could be worth thousands of dollars for you and your business.
If that’s not enough evidence to convince how much value is in this book, then I’m lost for words! But I wont give up yet, so make sure you keep reading ;)…
Get Your Own Copy Of 108 Proven Split Test Winners Book byClicking Here…
108 Proven Split Test Winners Frequently Asked Questions
There’squiet a few questions that pop up regularly about the 108 Proven Split Test Winners book. So following below is an attempt to answer as many of your questions as possible. Do you have a question that’s not answered? Please let us know in a comment below.
Can You Get 108 Proven Split Test Winners For Free?
Well this is a tricky question, the answer is yes and no. Because you can only get the book as a bonus as part of a different offer. This offer is Funnel University, which is a monthly membership.
But the good news are that Funnel University has a 14-Day Free Trial. Which means that you can sign up to get the bonuses, then cancel straight away. But if you do, make sure you log into the members area before your trial is over. Because Funnel University has amazing content and you get amazing share funnels inside.
While the trial is free, obviously shipping the physical bonuses out is costly. So to get the bonuses including 108 Prove Split Test Winners you’ll have to cover the cost of shipping. Which is $19.95 within the us, or $29.95 for international.
What Else Do You Get With The Funnel University Bonus Offer?
Apart from the 108 Proven Split Test Winners you get a tonne of other stuff. This is what’s included for you:
108 Proven Split Test Winners
Funnel Stacking: The 3 Core Funnels & How The Work Together
One Physical Copy Of A Funnel U Issue
The Funnel U Black Card (8 Webinar Recordings From Russell $$$)
Funnel U – The Handouts (Booklet With Russells Doodles)
Funnel Hacker & Builder Stickers
14 Day Funnel U Trial (Make Sure You Get All The Goods Inside)
How Many Pages Does 108 Proven Split Test Winners Have?
While the book isn’t exactly of Game Of Thrones length, it stands on it’s own. 108 Proven Split Test Winners comes in at 141 pages in total. But the number pages are irrelevant, because the content is so great.
The pages are full of illustrations, pictures, and the split test examples. Which is awesome for you because it’s much easier to understand. But the text accompanying is straight to the point, short, and concise.
So the actual value across the 141 pages is mind boggling. By the time I reached page 20, I had the same look on my face as I did when I saw ‘The Red Wedding’. I couldn’t believe that I got so much value for the low ticket it was.
How Long Does It Take To Get The Book Delievered?
Depending on where you are in the world it can take up to three, sometimes four weeks. But I live in Australias most isolated state capital, and it took bang on two weeks. So you’re likely to get it within two weeks of ordering.
Estimated Delivery: Two Weeks (Depending On Where You Live)
The Real 108 Proven Split Test Winners?
This is impossible to answer, but let’s use our imagination. If you sell a $100 digital product in the form of a course. On average you spend about $40 in advertising to sell one course. Because the product is digital, there is no cost to fulfill your orders.
Which put you at a $60 profit per sale, without using any order bumps or up-sells.
If you’re paying $2 per visitor and have to spend $40 to get one customer, that means you’ve got a 5% conversion rate. So what happens if we take the example we spoke about above to consideration?
Let’s say you add some testimonials under your order button and see an increase of about 44%. That’d bring your 5% conversion rate up to 7.2% instead. Seem insignificant?
This means that if you pay $2 per visitor, you know only have to spend $27.78 to sell one course. Your profit just went from $60 to $72.22 per sale, from a 2.2% increase in conversion rate…
With a profit margin like above, you should be doing big volume from the start. Let’s say you sell 100 courses per month, that’s $7,222 in profit per month, instead of just $6,000.
All from a small tweak that took you about 3 minutes to put in place. Yet if you had to figure this out yourself, you might not ever have…
In this example above, one could say that the book is worth $1,222.
Without Your Own Products Is The Book Useful?
I made use of many of the different split test winners even before I had my own products. Because businesses and internet marketers should be growing their email lists. But doing so will be so much easier and quicker with these proven winners that you get within the book.
So if you don’t even have your own products yet, you can still use the winners from the book. Tweak your squeeze pages, use what you learn in email subject lines, and so forth. There’s no limit to where you can apply the information within the book.
Building an email list should be a core part of your marketing strategy. But that requires an awesome email service provider, we recommend ActiveCampaign. Check out our Active Campaign Review here.
Can You Get 108 Proven Split Test Winners As A PDF?
No unfortunately it’s not available as a digital product in the form of a PDF. Part of the reason for this is that Russell Brunson is very smart. He understands the power of receiving something tangible, like a physical book.
Ordering Your Own Copy Of 108 Proven Split Test Winners
So it’s time for you to order your own, but you don’t want to end up paying anything extra. Well I was in the same position, and it’s quiet easy.
All you need to do is click here to sign up for the Funnel U trial and pay the $19.95 shipping for the bonuses.
Then once you’ve signed up, reach out to the Clickfunnels Support Here. Say that you wish to cancel your Funnel U Subscription and they’ll do it for you.
That way you’ll get 14 days of access to Funnel University and your bonus package. But you won’t pay more than the price of the shipping for the bonus package itself.
Ethical or not? Well that’s up to you to decide… Funnel U is great value for money regardless which you’ll find within your trial period.
It’s time for the Expert Secrets Book Review to follow our DotComSecrets Book Review. These two books combined hold such high value for me and many other marketers. Both books have been written by Russell Brunson, CEO, and founder of Clickfunnels.
Expert Secrets perfectly fills in the gaps from the DotComSecrets book. Because the Expert Secrets book will give you the exact map to set yourself apart from the masses.
Hot tip:get ‘The Black Box‘ to get both DotComSecrets and Expert Secrets + more in one package.
You Have Expert Secrets That Can Change Someone’s Life
Don’t underestimate yourself or your knowledge. I guarantee that you are sitting on Expert Secrets yourself, that people would pay for. Further, your knowledge, skills, and expertise have the ability to change someone’s life.
It can be very easy to overlook yourself and your knowledge. But you can literally get paid for any type of advice.
Consider Jacob Hiller, vertical jump expert, who’s spent the last 9 years traveling. Because he spent much of his time learning to get good at vertical jumps. Along the way, he learned what worked, what didn’t and developed methods and strategies.
He decided to start documenting with video putting it on YouTube. Then he realised how many others that were trying to improve their vertical jump as well. However, that’s when he met Russell Brunson.
Russell was quick to tell him that people will pay for your advice, and Jacob took action. Following Russells advice he created and launched a $67 vertical jump e-book. Which has now sold over 100,000 copies, that’s $6,700,000 from teaching people how to jump…
So if you think your knowledge or expertise is not something people would pay for, you’re wrong. All you need is the right strategy and methods.
Once you do you can not only get paid for your advice. But you can build a mass movement of people who will pay for your advice. Don’t underestimate the value of your knowledge and the power of the contents in this book. Now it’s review time.
Expert Secrets Book Review
The knowledge within this book could be worth millions if you take action on it. Better yet, you’d have to pay Russell 5 figures to get this information from his mastermind. But you can get it for $7.95, which is a bit unreal on it’s own.
Expert Secrets is the underground playbook to “find your message, build a tribe, and change the world”…
While that above claim is a very strong one, it sums up the book perfectly. However, even if you don’t want to become an expert with a big following. You still make use of all the information in the book and bank on it big.
Following below, you’ll learn my 3 most important takeaways.
My 3 Most Important Takeaways From The Expert Secrets Book
Like the DotComSecrets Book Review, this could be endless. Which is why it’s you’ll only find the three most important takeaways here. At the end of the day, the book is only $7.95 with a money back guarantee. In addition to the guarantee Russell will refund the shipping cost, and let you keep the book.
You’ll find it interesting that I’ve bought DotComsecrets, and Expert Secrets twice. Because the sales funnels are different, and I bought ‘The Black Box’ from both as I wanted to learn what they do.
Let’s get to the takeaways shall we?
Expert Secrets Takeaway 1: Creating Your Mass Movement
This takeaway covers a whole big section of the book. So getting the message across in a few hundred words will be tricky, but I’ll try.
Within the first paragraph is one of my favourite, HEAVY hitting, qoutes of the entire book.
“As you know, the world is filled with experts who are broke, people with advice and opinions and no one listening to them.”
Think of all the Master Degree and PhD holders. Workers with decades of niche/industry experience. These people have knowledge that has immense value for the right people.
Further, you probably know several of them yourself, or maybe you’re one of them?
When trying to build his own mass movement, Russel dove deep into studying cults. But also any other person who’s made history by building a mass movement. Hitler or Jesus Christ, didn’t matter, he wanted to understand the things that helped them do it.
In his research he found that there was three things in common across all the movements he looked in to.
1. They each had a charismatic leader (Attractive Character)
2. Each of the focused on a future-based cause that was bigger than themselves
3. They each offered their audience a new opportunity
By reading the Expert Secrets book you’ll learn to unlock your potential. Understand and apply these principles and amazing things will happen. You’ll transform your audience into ‘true fans’. True fans buy whatever you sell and release in the future, and become brand evangelists.
True fans are like living brand ambassadors that help you spread your message. If you’d want a better understanding regarding true fans, read this article by Kevin Kelly from 2008.
Expert Secrets Takeaway 2: The Epiphany Bridge
This is a chapter from section two the book “Creating Belief”, called “The Epiphany Bridge”. If you read the book and take one thing away from it, this is that one thing you should take.
Regardless off what you do for a living this will change the way you communicate. Both in speak and in written communication. Because you’ll understand HOW you should be communicating.
Many professionals lose sales because they focus on the features and use ‘techno’-babble. They use their ‘expert level’ language and try to reason with logic to convince prospects.
But this is not the way to go to get prospects and audience excited about something. You need to appeal to their emotions, and get them excited first. Because excited people are more likely to buy, and confused people are more likely to walk away. Then you strengthen your case with logic after.
You know when you’ve had one of those ‘aha’ moments when you’ve learned something new or understood a cool concept? That’s you having a epiphany. The goal of the epiphany bridge is to create that ‘aha’ moment for your prospect or audience.
In Expert Secrets, you’ll not only get the whole run-down on The Epiphany Bridge. But you get the exact scripts that you can use yourself. Besides that, you also get a list of questions to answer to build that script from your own story.
Now, using The Epiphany Bridge with the other things taught in the book is super powerful. But even on it’s own, if you’re a salesman, can be a game changer and worth the price of the book alone.
Expert Secrets Takeaway 3: The Perfect Webinar
If you’ve ever sold or considered selling high ticket offers, $297 and above, you should be using webinars. Because it’s hard to sell higher ticket items, with a simple sales page. Whether it’s a written sales letter or video sales letter or a combination it’s still hard.
But how do you create a webinar? Let alone one that people enjoy and stick around long enough to buy your offer? Well, that’s where Russells Perfect Webinar comes in.
In the Expert Secrets Book, you get a full breakdown of the scrips to use and steps to take to creat your own webinar. Further, if you follow these steps and scripts, you’ll be golden.
While you’d use the scripts and steps for webinars, they have more uses. You can use them for video sales letters, stage presentations, and email sequences.
With the perfect webinar method in your hands, you’ve got the ability to sell your ‘secrets’ at a high ticket price.
Again, I strongly recommend getting ‘The Black Box’ as the value is super high. It includes both DotComSecrets and Expert Secrets. But also several other items, such as booklets, stickers, and more. See how to get ‘The Black Box’ below.
The two books are great on their own but even better in combination. But if you want more information on DotComSecrets, check out our review first. But also see our post about Traffic Secrets, Russell’s latest and upcoming book!
It’s time for a DotComSecrets Book Review. Authored by Russell Bruson, the CEO, and founder of Clickfunnels. This is for me and could be for you, one of the most important books of this decade. That’s a very bold statement yes, this book WILL change your life forever.
Because within this book you’ll learn concepts that will shift your thinking. You’ll start seeing things in a very different way to before.
“The one regret I have with this book is that I didn’t read it sooner…”
Hot tip:get ‘The Black Box‘ and get both DotComSecrets and Expert Secrets + more in one package.
How The DotComSecrets Book Changed My Life
Even if you have a decent understanding of marketing and sales, like I thought I did, this book will teach you so much. But if you’re a complete beginner and new to marketing and sales, this book will rock your world.
Because the first section, Ladders & Funnels, will completely shift your thinking. Not only will this shift be eye-opening, but you can NEVER reverse it. Your worldview is now forever changed, in a very good way.
In addition to that, you’ll realize very fast how much you’re leaving on the table. Especially if you have a business or have an important role inside a business. But even if you’re an ‘average joe’ like I was, because I understood the power of the knowledge I’d attained.
You can study this book, teach small businesses about it, and they will ask you to work with them. Because they’ll be so impressed by the information you’ve provided. I can say this because it’s happened to me, so don’t underestimate the power of this book…
“A simple process that ANY company can use to geometrically improve their traffic, conversion, and sales online.”
– Tony Robbins
Now let’s dive into the review
DotComSecrets Book Review
Reading the DotComSecrets book is your opportunity to from Russell Brunson. You’ll get his most important and well-kept secret within this book.
But you don’t have to pay $50,000 per year, which is the cost of his Inner Circle program. You don’t have to pay $100,000 upfront + another $900,000 in the form of a revenue percentage either. Which the cost to have Russell to come and build out your funnels and marketing strategies.
You can get the DotComSecrets book for the cost of a coffee and a croissant from Starbucks. But enough about the price and the ridiculous value, let’s talk contents.
My 3 Most Important Takeaways From The DotComSecrets Book
Because of the insane value of this book, this review could be endless. Hence, you’ll only find my 3 most important takeaways from this book below.
DotComSecrets Book Takeaway 1: The Attractive Character
The attractive character is a persona that attracts clients and customers. But also helps to build your following and eventually make sales.
People buy from and do business with people and businesses they know, like, and trust. – Grant Cardone
Within the book you find an explanation of the concept as a whole. But also the three components to creating your own attractive character. Further, you find each component broken down into detailed sections. Meaning that you can read it and start creating your own attractive character.
This is so powerful because, as you can see in the quote above if people like you they are more likely to buy from you. Don’t underestimate this, this is the basis of the whole book “How To Win Friends & Influence People” as well.
Hence, learning how to build an attractive character is going to worth so much to your business. Regardless if you have an actual business or if you are an affiliate marketer. Because the attractive character is what people relate to, get to know, and connect with.
Once that happens, growing a following that wants to buy your offers is a whole different game. Because they feel like they know, like, and trust you.
DotComSecrets Book Takeaway 2: Value Ladders
Value ladders are such a simple concept. But once you understand it, you’ll realize a few things.
Regardless of your business, you need a super low ticket (or free) front end, entry level, offer. This will bring more potential customer and clients into your world.
Structuring your offers so that the following offer is the next logical step is key. I.e. as in a ladder, to make the next offer an easy and logical YES.
If you don’t have a $10,000 offer, or ‘$10,000 step in your ladder’, no one can ever buy it. So create one, even if only 0.1% buy that offer, that’s $10,000 extra you wouldn’t have made otherwise.
Your customer wants to ascend the ladder, to get more value and they are willing to pay for it. Does each customer want to? No, but why deny does that want to give you more money to get more value?
Understanding value ladders will do many things for you and your business. But most important is the first one mentioned above. Because you’ll be able to expand your audience and potential customers/clients.
DotComSecrets Book Takeaway 3: The Three Types Of Traffic
This is very related to the first point in the value ladder section above. Because using that low ticket, or free, offer is a way to convert our traffic into the most important type.
Without going into too much detail, the three types are:
Traffic That You Can Control
Traffic That You Can’t Control
Traffic That You Own
It doesn’t require a genius to figure out that ‘Traffic That You Own’ is the most valuable one. Because it’s the only type of traffic that leaves you unrestricted.
In other words, you are in full ownership of the communication with that traffic. Communicate as often as you want, when you want, and say whatever you want.
By reading the DotComSecrets book your understanding of traffic will be crystal clear. It’s too much to cover in a short review and blog post.
But the ‘Traffic That You Own’, is ONLY your email list…
How To Get DotComSecrets For Free…
You probably know by now that Russell Brunson is a genius marketer. Hence, part of his marketing strategy is to give away his book for free. But you do have to cover the cost of shipping to get the book.
If you think to yourself: “How can Russell Brunson Give Away The DotComSecrets Book For Free?”. The answer is simple.
When you order the book, there are many other offers that you will encounter. The first one is ‘The Black Box‘ which includes DotComSecrets and Expert Secrets. But also heaps of other material, booklets, and stickers. See how to get your black box and the contents inside below.
So even if Russell lose money by giving the book for shipping cost only, he is able to recoup it later in the funnel. Because he knows how to structure it so that many will say yes to the coming offers.
Ordering Your Copy Of DotComSecrets
If you’re going to get the book, going through the sales funnel at a slow pace is beneficial. Because you’ll be able to learn exactly what he is doing on each page.
So on average, Russell gives away the DotComSecrets book for the cost of shipping. But the average profit per customer is $20 (after the cost of the book and shipping). Isn’t that cool?
All the strategies behind this you’ll learn in DotComSecrets. But I’d recommend purchasing ‘The Black Box’ upgrade to get Expert Secrets as well.
Traffic Secrets is finally coming. Russell Brunsons third book has a rumoured release date in September 2019.
Are you excited? I know I am! Here’s Russell’s own quote from the cover of the Traffic Secrets book.
“This book shows the simple process that we have used to get TENS OF MILLIONS of people to come to our sites every month. It’s a simple strategy that any company could implement, even if they don’t understand what traffic is.”
– Russel Brunson
In this book you’ll discover the lost secrets of filling your funnel with the right traffic.
The most important thing you can do while you wait, is to sign up for the waitlist below.
Why? Because Russell will only print a small number of Traffic Secrets copies with the first run. Because this will create scarcity, and buzz around the book. Which in turn means free marketing and sharing of his message.
So you can either be ready as soon as it arrives, or miss out on getting the book early. Your choice.
However, I would recommend ordering one of them and selecting The Black Box Up-sell. Because that way you get both books, but also a heap of additional booklets, stickers, etc.
I’ve personally bought The Black Box Twice.
Because I carefully study the funnel that you go through as you buy it. This is one of the best ways to learn how to create efficient sales funnels.
This is what we call ‘Funnel Hacking’ in the Clickfunnels community. It’s a lot of fun and very efficient at learning more about sales funnels. The Traffic Secrets funnel should be amazing and I can’t wait to Funnel Hack it.